About us - Happiness Academy
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About us

Happiness Academy’s mission is to teach what was not taught in a traditional classroom – how to live a life of happiness and fulfillment. We believe that happiness is not just a perfect image you have in your head or a future destination. It is a deep sense of satisfaction and well-being that you are able to train and cultivate. We commit to inspire, guide and empower people to learn Happiness.

Our main values are: kindness, love of learning, hope and responsibility.

Happiness Academy was founded in 2018 with primary idea to provide face-to-face trainings on the topics of happiness at work and personal happiness.

In March 2019 the company launched its mobile application Happiness Accelerator, available in Android and iOS stores. It is offering free of charge training content and activities, based on prof. Raj Raghunathan’s program “Life of Happiness and Fulfillment”. It aims to support individuals in developing happiness habits and raising their sense of wellbeing.


Prof. Raj Raghunathan
Prof. Raj Raghunathan studies the impact that people’s judgments and decisions have on their own happiness and fulfillment. Based on his research, he teaches a very successful online course on Coursera on Happiness (named “A Life of Happiness and Fulfillment”). The course has 200,000 students from virtually every country in the world. It is rated with a total score of 4.8 (from a maximum of 5) by 2,500 students and is one of the highest rated academic courses. In addition, the course is ranked as the best MOOC (Massive Open Online Course) for 2015 by the Class-Central.

Raj Raghunathan is the author of “If You’re So Smart, Why Aren’t You Happy?” and a professor at the University of Texas McCombs School of Business, where he relies on themes from psychology, behavioral sciences, decision theory and marketing to explain consumption behavior.

Raj’s work has appeared in leading marketing journals, and been cited in several mass media outlets, including The New York Times, The Los Angeles Times, Austin American Statesman, The Houston Chronicle, and Self magazine.
Valia Dankova
Valia Dankova has 10+ years of entrepreneurship experience as founder of Bimec and Happiness Academy. She is also a Certified Trainer of Adults (Systemcert Austria). Her professional roadmap includes also 20+ years’ experience in B2B marketing and sales, development of training content and training delivery in the field of: leadership, sales, project management, etc.

Valia holds degrees as Master of Business Administration (City University Seattle) and Master of International Economic Relations (UNWE Sofia).
Liubov Kirilova
Liubov Kirilova has a 22-years business experience as an entrepreneur and a C-Level professional. She has been working in fin-tech industry, telecommunications, payments industry (mobile payments in particular), employee training and engagement area.

Liubov holds a Master’s degree in International Economy and Business from the University of National and World Economy in Sofia, Bulgaria.

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